This is the email that I recieved from my sales rep this week. Looks like the Ego 11 is here to stay for a while.
Rumours, Rumours.
People seem to start speculating on the next model of marker almost as soon as we have released one. As always the rumour mill is hot talking about the next EGO.
The EGO has been in a yearly cycle of new releases pretty much since the inception of the EGO platform in 2004. We feel the time is right to stop the annual revision to not only give R&D more time to develop and test new innovations but to also extend the life and value of the current model. The performance of the EGO11 has surpassed all of our expectations and the list of upgrades and improvements was going to be so small we have taken the decision not to launch an EGO12.
The EGO will stay as is now with the same great features and body shape until we feel the time is right for the next generation of EGO. This will not be determined by time or season but by research and development through innovation and passion. The EGO11 name will change at some point as we will be deleting the year stamp but the EGO name will continue!
We hope you embrace this move, which will hopefully give everyone a much more stable platform to promote and market the existing models in what we all know are difficult times. The world wide economy is on the mend, but its going to take time. We have listened and taken on board concerns of end users and dealers alike and we hope this decision will please everyone.
